Virtual staging for real estate
Empty rooms are hard to sell — buyers struggle to picture a life in a bare box. Virtual staging digitally furnishes the room so they don't have to imagine it. It's built into ProMyPhoto's finish, no furniture hire or separate booking required.
What is virtual staging?
Virtual staging is the process of digitally adding furniture and decor to a photo of an empty (or under-furnished) room. Instead of hiring a physical staging company to truck in a sofa, rug and coffee table, the furniture is added to the photo itself — styled to suit the room and the listing.
The room is still empty in real life. The photo shows how it could look furnished, so the finished image does the work a physical stage used to do.
Empty rooms are hard to picture a life in
A bare room often reads as smaller and colder than it is — there's nothing for the eye to anchor to, and buyers are being asked to imagine furniture, layout and scale all at once. Staged photos, digital or physical, generally make that job easier: buyers can picture where the bed goes, how the lounge room flows, whether their own furniture would fit.
Vacant listings are a common candidate — a property between tenants, a new-build display, or a home the seller has already moved out of.
Built into the finish, not a separate order
Shoot the empty room on your phone like any other photo. When you get to the finish step, choose virtual staging for that photo and it's applied as part of the same professional cloud finish — no separate upload, no waiting on a staging company's turnaround.
It's priced the same as any other finished photo: one credit per photo, with your first six free. See the full pricing.
Virtual vs. physical staging
- Cost
- Furniture hire + delivery, priced per room/period
- Speed
- Needs scheduling, delivery and pickup
- Flexibility
- One style, fixed once it's placed
- Cost
- One credit per finished photo
- Speed
- Same visit, part of the normal finish
- Flexibility
- No furniture to move, no lead time
Disclose it
Virtually staged photos should be labelled as virtually staged — it's the honest thing to do, and in most markets the compliant one too. Buyers should know the furniture in the photo isn't in the room. ProMyPhoto supports a disclosure label on virtually staged photos so your listing stays transparent.
Virtual staging — FAQ
What is virtual staging?
Virtual staging is digitally adding furniture and decor to a photo of an empty room, so buyers can see how the space could look furnished without any physical furniture being moved in.
Is virtual staging legal?
Yes, virtual staging is a widely used, legitimate real estate marketing tool. The key requirement in most markets is disclosure — the listing should make clear that the staging is virtual, not physical.
How much does virtual staging cost?
In ProMyPhoto it's included in the normal per-photo credit — one credit per finished photo, with your first six photos free. See the full pricing.
Do I have to disclose virtual staging?
You should. Disclosing that a photo has been virtually staged is the honest and, in most markets, the compliant approach. ProMyPhoto supports adding a disclosure label to virtually staged photos.
Can I stage a room that has furniture?
Virtual staging is built for empty or sparsely furnished rooms. It works best when there's clear floor space to add furniture into — a fully furnished room isn't a typical use case.
How long does virtual staging take?
It's applied as part of ProMyPhoto's normal professional cloud finish, in the same visit you shoot the property — no separate booking or turnaround to wait on.
Furnish an empty room without moving a single chair.
Six photos free. See what the real estate photography app built for agents can do.